This is where we begin in almost every task, services or project. This is where we "discover" everything we can about the client, product, or service. We make sure we gather all the needed information to formulate a strategy that best fits the situation. We will look at competition, what they do, what they don't, where they stand and figure out why they are where they are. We work together to learn the essence of the projects personality, goals, and reasons for doing or selling what they are offering. We learn the history behind the business, the key milestones, and key players in the company. We collect photos, logos, and anything else that may help us express our statements across social platforms. Once this is collected we begin on step two.

The strategy is an ongoing and always evolving monster, the social landscape we work in today is ever changing and may require modifcations or tweaks to the plan as we go. But for the most part this is where we lay out our goals, and how to's. We will rigure out the channels were aiming to use and conquor, while begining to create posts, collect possible ideas and inspirations, and begin to pick and target our desired audiences. Remember that 1,000,000 views of random viewers with only 10 interested people is not nearly as cool as 100 views with 10 people that care, purchase or refer your products or services. This is where alot of our energy is spent on, figuring out how to target and get those more target audiences.

Now we get to work, this is when youll see us post, comment, friend, like, and do whatever other social media engagement we set out to do. This is usually an ongoing process and we will continuously go to step 4, and back to step 1 and 2 to better our implementation and get the best results out of our services.